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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. What is a true statement about Subscriber Key? (Choose 3)

A) Subscriber Key determines what update types will be available when importing data
B) Subscriber Key and Primary Key are interchangeable terms
C) Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
D) Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
E) Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship

2. EXAM Question: 207
(Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN-SPAM act requires that commercial emails: (Choose 6)

A) Provide a mechanism to opt-out.
B) Use a subject line that accurately represents the email.
C) Honor Opt-out requests within 10 days and unsubscribe must be operational for 30 days.
D) Accurately identify the sender in header info.
E) ID message as advertisement unless you have opt-in from subscriber
F) CAN-SPAM can be ignored.
G) Include your Physical mailing address
H) Honor Opt-out within 5 days and unsubscribe must be operational indefinitely.

3. Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?

A) Shared Emails
B) Shared Portfolio Items
C) Shared Data Extensions
D) Shared Publication Lists

4. A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

A) Ensure an opt-out link is present.
B) State why the subscriber is receiving the email
C) Include a phone number to call.
D) Include the mailing address of the sender.

5. Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

A) File Drop Starting Source > SQL Query Activity > File Transfer Activity
B) File Drop Starting Source > Data Extract Activity > File Transfer Activity
C) Schedule Starting Source > SQL Query Activity > File Transfer Activity
D) Schedule Starting Source > Data Extract Activity > File Transfer Activity

Solutions: