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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?

A) Send Classification
B) Delivery Profile
C) Sender Profile

2. A marketerhas created an event confirmation email which is sent to all registration of their cooking-while- camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Whichautomation solution should easily allow this action?

A) Automation Studio
B) Behavioral Triggers
C) Journey Builder

3. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have beenthrough a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Reports - Journey Engagement
B) Journey Builder - Journey History
C) Datorama Reports - Journey Performance

4. A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A) Tracking Extract > File Transfer > Import Activity
B) Tracking Extract > Import Activity > SQL Activity
C) Tracking Extract > Import Activity > Data Extension Extract

5. Following a batch email sent. Northern TrailOutfitters wants to update an email link's URL.
Which action should be recommended?

A) Navigate to the email in Content Builder and update the URL.
B) Navigate to the Job Links tab In My Tracking and update the URL.
C) Navigate to URL Expiration in Setup and update the URL.

Solutions: