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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A) Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
B) Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
C) Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
D) Select the "Accounts" filter that allows filtering by accounts created within the last month.

2. There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.
C) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
D) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

3. What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A) There must also be a general or specific user as a sender.
B) All prospects on the recipient list must be assigned to a user.
C) The email must also contain assigned user merge fields.
D) The assigned user must be connected through user sync.

4. LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

A) Hire an agency to create content.
B) Focus on creating as much content as possible.
C) Start a company blog and promote a few high-quality pieces of content.
D) Post content from other websites on your own site.

5. Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A) Run a permission pass effort to all of the leads and contacts who have opted out.
B) Create an automation rule to clear the opt out field on the leads and contacts.
C) Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.

Solutions: