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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
B) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
C) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
D) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
E) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.

2. You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers.
You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.

A) The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:
AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
B) Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
C) Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved.
Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
D) Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0:
AMT_PURCHASES Equals 0

3. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Sent Date = August 1 to August 2, 2016
B) Event Date = August 1, 2016
C) Live Date - August 1, 2016
D) Sent Date = August 1, 2016
E) Interval Date = August 1, 2016 plus one day

4. You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

A) Select Workbook > Test.
B) Click the Version Test button.
C) Click the Preview button, which has the eye icon on it.
D) Click the Render button.

5. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) EMAIL_ADDRESS_
B) PET_ID_
C) ADDRESS_
D) CUSTOMER_ID_

Solutions: