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CIMA E1 Exam Syllabus Topics:

CIMA Managing Finance in a Digital World Sample Questions:

Question 1

XY Company has just completed a consumer survey which has produced large quantities of data regarding its products. Which of the following is NOT relevant in the processing of this data?

A. Data comparisons are made
B. Meanings are attributed to the data
C. Data is disseminated to users
D. Data is filtered for relevance

Question 2

La Vie En Rose was the latest perfume from the popular and well known perfumery, Lola. In almost every high quality magazine there was an advert featuring a famous actress and produced by a well known director.
A
few weeks after launching, La Vie En Rose became the top selling perfume.
At the same time, another perfume called Amber launched from a smaller company and only appeared in a few advertisements and the perfume doesn't sell well.
In a blind test, where participants tried both Amber and La Vie En Rose, it was found that La Vie En Rose was the most popular choice.
Which orientation did La Vie En Rose use and why was it more successful than the Amber perfume?

A. The perfumery based their marketing around customer needs.
B. La Vie En Rose focused primarily on the selling and promotion of a product.
C. They specialised in producing as much as possible of a given product or service.
D. The perfumery were chiefly concerned with the quality of La Vie En Rose.

Question 3

Cyber and physical systems becoming increasingly autonomous is part of which characteristic of the 4th industrial revolution?

A. Machine-led manufacturing
B. Artificial intelligence
C. Fusion
D. Employment

Question 4

There are four stages of development of supply chain management, according to Reck and Long's strategic positioning tool. Which stage of this model does the following description identify?
Emphasis is on better co-ordination between departments and suppliers involving timely communication about changes in price and availability of materials.

A. The passive stage
B. The independent stage
C. The integrative stage
D. The supportive stage

Question 5

Which of the following sources of data will have limited usefulness to finance professionals?

A. Competitors' journal articles
B. Output reports from production.
C. Primary market research data
D. Weekly sales report

Solutions: