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| Section | Objectives |
|---|---|
| Topic 1: Creatives and Delivery | - Ad serving and delivery controls - Creative formats and trafficking |
| Topic 2: Programmatic Advertising Fundamentals | - DSP ecosystem overview - Real-time bidding concepts |
| Topic 3: Troubleshooting and Compliance | - Brand safety and compliance considerations - Delivery and tracking issues |
| Topic 4: Campaign Setup and Management | - Audience targeting and segmentation - Budgeting and pacing strategies - Campaign structure and hierarchy |
| Topic 5: Optimization and Reporting | - Performance optimization techniques - Reporting metrics and KPIs |
1. When preparing to supply campaign recommendations to a client, which of the following should be prioritized?
Response:
A) Competitor campaign strategies
B) Historical data and current trends
C) Personal opinions and preferences
D) Theoretical outcomes
2. When troubleshooting a campaign that is not performing as expected, what should be your initial step?
Response:
A) Increase the campaign budget
B) Analyze campaign reports and data for insights
C) Change all the targeting parameters immediately
D) Pause the entire campaign
3. Given a scenario where a video ad campaign's view-through rate is lower than industry standards, which recommendation would best potentially enhance performance?
Response:
A) Decreasing the video quality for faster loading
B) Shortening the video length
C) Increasing the frequency of ads
D) Adding more call-to-action buttons
4. Which indicators suggest a need to optimize a running campaign?
(Select two)
Response:
A) Rising cost per click
B) Stable cost per acquisition
C) High engagement rates
D) Decreasing conversion rates
5. What is the first step in creating a custom report for a new advertising campaign?
Response:
A) Select the metrics to track
B) Collect preliminary data
C) Choose the visualization type
D) Define the audience
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A,D | Question # 5 Answer: A |
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