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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. How does reducing the SKU count impact labor and operating expenses (OPEX)?

A) It increases the complexity of inventory management, raising labor costs.
B) It primarily increases customer satisfaction without affecting labor or OPEX.
C) It has no impact on labor or operating expenses
D) It simplifies ordering, receiving, stocking, and inventory management, lowering labor and OPEX

2. Fair Share Analysis compares which of the following?

A) Actual performance against a theoretical "fair share" of market opportunity
B) An equal and fair share of the growth in the marketplace
C) An equal and fair distribution of sales in the marketplace
D) Actual performance against performance versus a year ago

3. Which of the following is NOT an example of an assortment strategy?

A) Broad Assortment Strategy
B) First to Market Strategy
C) High Low Strategy
D) Market Coverage Strategy

4. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space
B) Increase linear shelf space for this segment
C) Reduce linear shelf space for this segment
D) Not enough information to gather an insight

5. What is the primary purpose of gathering Shopper Data in category management?

A) To identify clear insights that guide actions and decisions
B) To monitor employee performance in stores
C) To track the shipping process of products
D) To increase the number of products on store shelves

Solutions: