Microsoft Dynamics 365 Marketing Functional Consultant : MB-220 Exam

  • Exam Code: MB-220
  • Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
  • Updated: Sep 02, 2026
  • Q & A: 250 Questions and Answers

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About Microsoft Dynamics 365 Marketing Functional Consultant : MB-220 Exam Questions

How to book the MB-220: Microsoft Dynamics 365 Marketing Exam

These are following steps for registering the MB-220: Microsoft Dynamics 365 Marketing exam.

  • Step 1: Visit to Microsoft Learning and search for MB-220: Microsoft Dynamics 365 Marketing
  • Step 2: Sign up/Login to Pearson VUE account
  • Step 3: Select local centre based on your country, date, time and confirm with a payment method.

What is the duration, language, and format of MB-220: Microsoft Dynamics 365 Marketing Exam

  • Number of Questions: 40 - 60 (Since Microsoft does not publish this information, the number of exam questions may change without notice.)
  • Type of Questions: This test format is multiple choice.
  • language: English
  • Length of Examination: 45 mins
  • Passing Score 700 / 1000

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Microsoft MB-220 Exam Syllabus Topics:

SectionObjectives
Topic 1: Design and manage marketing content- Manage customer journeys
  • 1. Trigger-based automation
    • 2. Journey design and orchestration
      - Create marketing emails
      • 1. A/B testing and tracking
        • 2. Email templates and personalization
          Topic 2: Configure Microsoft Dynamics 365 Marketing- Set up marketing application settings
          • 1. Configure business units and organizational settings
            • 2. Configure marketing email and domains
              - Manage security and permissions
              • 1. Configure user access for marketing features
                • 2. Assign security roles
                  Topic 3: Manage marketing information- Manage leads and contacts
                  • 1. Lead lifecycle management
                    • 2. Contact segmentation and profiling
                      - Segment customer data
                      • 1. Advanced segmentation rules
                        • 2. Static and dynamic segments
                          Topic 4: Manage events and leads- Lead qualification and scoring
                          • 1. Convert and nurture leads
                            • 2. Define lead scoring models
                              - Event planning and execution
                              • 1. Configure event registration
                                • 2. Track event participation
                                  Topic 5: Analyze marketing performance- Marketing analytics and insights
                                  • 1. Customer engagement metrics
                                    • 2. Dashboards and reports

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