Salesforce Certified Marketing Cloud Email Specialist : MC-202 Exam

  • Exam Code: MC-202
  • Exam Name: Salesforce Certified Marketing Cloud Email Specialist
  • Updated: Oct 12, 2026
  • Q & A: 162 Questions and Answers

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About Salesforce Certified Marketing Cloud Email Specialist : MC-202 Exam Questions

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Salesforce MC-202 Exam Syllabus Topics:

SectionObjectives
Marketing Automation and Journeys- Journey Builder fundamentals
- Automation Studio concepts
Subscriber and Data Management- Subscription management and preferences
- Data import, segmentation, and contact management
- Subscriber lifecycle and data extensions
Email Marketing Best Practices- Email deliverability fundamentals
- Compliance (CAN-SPAM, GDPR concepts)
- List hygiene and engagement strategies
Reporting and Analytics- Email performance metrics
- Tracking and reporting tools
Content Creation and Delivery- Templates and AMPscript basics
- Email Studio and content builder usage
- Dynamic content and personalization

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question #1

Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization thatare custom and not available within the perconfigured reports.
What should be created to achieve this?

  • A. A Dimension
  • B. A Dashboard
  • C. A collection
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for VCEEngine members. You can sign-up / login (it's free).

Question #2

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

  • A. Scoring Split
  • B. Path Optimizer
  • C. Frequency Split
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for VCEEngine members. You can sign-up / login (it's free).

Question #3

NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

  • A. Remove role="presentation" from layout tables to support assistive technologies.
  • B. Reduce line spacing to fit more content on the screen and reduce scrolling.
  • C. Increase the font size (over 16pt) to make the content easier to read.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for VCEEngine members. You can sign-up / login (it's free).

Question #4

Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

  • A. The entry sources data extension has a primary key and subscriber key.
  • B. TheUpdate Contact Activity Is used to make status updates.
  • C. The Update Contact Activity us used to make status updates.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for VCEEngine members. You can sign-up / login (it's free).

Question #5

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

  • A. Filter Activity in Automation Studio
  • B. Email Performance Over Time Report
  • C. Pivot table in Datorama Reports
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for VCEEngine members. You can sign-up / login (it's free).

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