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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. What is the main advantage of in-house communication resources for a company?

A) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.
B) An in-house communication team can handle large-scale projects when needed.
C) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.
D) An in-house communication team is more cost-effective than relying on external resources.

2. Benchmarking is a critical element of communication research because it:

A) contributes to the improvement of communication effectiveness by identifying best practices.
B) can drive the adoption of new approaches by showing what best-in-class organizations are doing.
C) can take the place of primary research methods.
D) identifies communication practices that can be easily introduced into the organization with minimal modification.

3. What is the MOST important factor that a communication leader should consider when deciding whether to engage stakeholders on a contentious societal issue?

A) Timing of a response
B) Consistency with company values
C) Using appropriate channels
D) Alignment with business goals

4. Which of the following competencies should a communication professional, engaged in strategic communication management, develop FIRST to ensure they add value to an organization?

A) Strategic advisory skills
B) Leadership development
C) Change communication
D) Business and financial acumen

5. In defining the goals component of a communication plan, a communication manager should:

A) determine which goals can be tracked on a continuous basis.
B) evaluate a wide range of communication channels that will reach the target audiences.
C) decide what the target audiences should do as a result of implementation of the communication plan.
D) request clarification from senior management regarding the resources available to implement the plan.

Solutions: