Salesforce Build and Analyze Customer Journeys using Marketing Cloud : MKT-101 Exam

  • Exam Code: MKT-101
  • Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
  • Updated: Sep 29, 2026
  • Q & A: 157 Questions and Answers

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About Salesforce Build and Analyze Customer Journeys using Marketing Cloud : MKT-101 Exam Questions

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Salesforce MKT-101 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Analytics and Troubleshooting: This section measures the abilities of a Marketing Cloud Administrator to track campaign performance, generate reports, and resolve common issues. It emphasizes using insights to improve marketing effectiveness over time.
Topic 2
  • Message Testing, Delivery, and Email Marketing Best Practices: This section assesses how an Email Campaign Specialist ensures quality through message testing, controls delivery settings, and follows industry best practices in email marketing to improve engagement and compliance.
Topic 3
  • Email Message Design and Creation: This part of the exam measures the skills of an Email Campaign Specialist in creating engaging, branded, and responsive email messages using templates and content blocks that support marketing goals.
Topic 4
  • Data Management: This section evaluates the knowledge of an Email Campaign Specialist in organizing, segmenting, and synchronizing contact data. It covers how to create data extensions and ensure accurate data handling for targeted marketing efforts.

Reference: https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud#

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