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Salesforce Certified Marketing Cloud Engagement Consultant : MCE-Con-201 Exam
- Exam Code: MCE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
- Updated: Oct 12, 2026
- Q & A: 101 Questions and Answers
About Salesforce Certified Marketing Cloud Engagement Consultant : MCE-Con-201 Exam Questions
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Journey Builder and Automation | 20% | - Automation Studio
|
| Topic 2: Content and Messaging | 15% | - Multi-channel messaging
|
| Topic 3: Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
|
| Topic 4: Discovery and Requirements | 15% | - Solution design
|
| Topic 5: Data Management and Segmentation | 20% | - Segmentation
|
| Topic 6: Analytics and Reporting | 15% | - Standard reports and dashboards
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Question #1
Northern Trail Outfitters has configured Reply Mail Management to handle manual unsubscribe requests.
However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like " take me off your list " or " opt out " .
How could this behavior be corrected?
- A. Ensure the two phrases are added the " Filtered Keywords " data extension
- B. Ensure " Common Misspellings " is selected as one of the Reply Filters
- C. Ensure the DNS Record Redirect is correctly configured
- D. Ensure the two phrases are added to a filtered keyword list
Correct Answer: D 🗳️
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Question #2
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. File Transfer > Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
- B. Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
- C. Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
- D. File Transfer > Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
Correct Answer: A 🗳️
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Question #3
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
- B. Injected send definition, and use API response to determine and send API call to trigger an SMS password reset
- C. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
- D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
Correct Answer: A 🗳️
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Question #4
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE). The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value. A Customer Reference DE is updated daily and holds subscriber information. The third DE is populated by a file sent to the SFTP after five days if the customer has not purchased the abandoned items. The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address. If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
- A. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
- B. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
- C. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- D. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
Correct Answer: A 🗳️
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Question #5
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their Brazil, Mexico, and Chilean subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code implementation?
- A. Do they need to support UTF-8 characters in their SMS?
- B. Do they need to support different From Names by country?
- C. Do they need to support inbound messages in each country?
- D. Do they need to have independent reporting on SMS sends by country?
Correct Answer: C 🗳️
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