Salesforce Marketing Cloud Personalization Accredited Professional : AP-216 Exam

  • Exam Code: AP-216
  • Exam Name: Marketing Cloud Personalization Accredited Professional
  • Updated: Sep 04, 2026
  • Q & A: 122 Questions and Answers

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Salesforce AP-216 Exam Syllabus Topics:

SectionWeightObjectives
Reporting and Analytics12%- Navigate and use the Reports dashboard
- Analyze campaign performance metrics
- Create and customize reports
- Interpret engagement and conversion data
Campaigns and Experiences24%- Configure audience targeting and segmentation
- Implement decision logic and rules
- Create and test campaign variations
- Create and manage campaigns
- Build experiences using drag-and-drop editor
- Set up triggers and response handling
Administration and Governance20%- Configure system settings and preferences
- Monitor system health and troubleshooting
- Implement data governance policies
- Understand compliance and security considerations
- Manage integrations with Marketing Cloud
- Manage user roles and permissions
Overview and Key Concepts12%- Explain the difference between Real-Time and Batch modes
- Describe the platform architecture and components
- Identify use cases for Marketing Cloud Personalization
- Define Marketing Cloud Personalization
Implementation and Configuration16%- Configure user and visitor authentication
- Configure campaign areas and zones
- Implement JavaScript beacon and tag management
- Set up and configure the Web Media Manager
- Set up data collection and event processing
Audience Management16%- Implement catalog-based recommendations
- Create and manage segments
- Configure dynamic audience membership
- Use profile attributes and engagement scoring
- Build audience criteria and filters

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question 1

The sitemap provides the functionality that enables IS to identify which three items?

A. Page types
B. Templates
C. attributes
D. content zones
E. campaign


Question 2

What are the three types of ingredients available for a recipe?

A. Recommendations
B. Promotions
C. Machine Learning
D. Co-Occurrence
E. Catalog-based and Trending


Question 3

What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

A. Promotion
B. Attribute
C. Recipe
D. Survey


Question 4

Which two successs metrics can a company achieve with IS their web channel?

A. Increase in first time visitor
B. Increase in conversion rate
C. Increase in revenue
D. Increase in organic search ranking


Question 5

How many days after the date of upload will files be deleted from the SFTP?

A. 60 days
B. 90 days
C. 30 days
D. 180 days


Solutions:

Question 1
Answer: A,C,D
Question 2
Answer: A,D,E
Question 3
Answer: A,C
Question 4
Answer: B,C
Question 5
Answer: C

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