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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Journey Builder | 10% | - Design complex multi-step journeys - Implement decision split logic - Configure wait and engagement activities |
| Topic 2: Analytics and Reporting | 15% | - Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics |
| Topic 3: Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels |
| Topic 4: Email Marketing Advanced Concepts | 25% | - Optimize email deliverability - Design A/B and multivariate test strategies - Implement advanced segmentation strategies - Configure dynamic content and personalization |
| Topic 5: Advertising and Social Integration | 15% | - Implement audience synchronization - Leverage Social Studio capabilities - Configure Advertising Studio integrations |
| Topic 6: Mobile Messaging (SMS and Push) | 20% | - Design mobile customer journeys - Implement mobile opt-in management - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns |
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
What three reasons explain why an SMS message may fail to reach a mobile device?
How much historical data is immediately available when a managed FB account is added to Social Studio?
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