Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional : AP-214 Exam

  • Exam Code: AP-214
  • Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
  • Updated: Sep 09, 2026
  • Q & A: 102 Questions and Answers

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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Automation and Journey Builder10%- Design complex multi-step journeys
- Implement decision split logic
- Configure wait and engagement activities
Topic 2: Analytics and Reporting15%- Build custom reports and dashboards
- Interpret attribution models
- Analyze cross channel performance metrics
Topic 3: Cross Channel Strategy and Planning15%- Define cross channel campaign strategy aligned with business objectives
- Design customer journey touchpoints
- Identify target audiences across channels
Topic 4: Email Marketing Advanced Concepts25%- Optimize email deliverability
- Design A/B and multivariate test strategies
- Implement advanced segmentation strategies
- Configure dynamic content and personalization
Topic 5: Advertising and Social Integration15%- Implement audience synchronization
- Leverage Social Studio capabilities
- Configure Advertising Studio integrations
Topic 6: Mobile Messaging (SMS and Push)20%- Design mobile customer journeys
- Implement mobile opt-in management
- Apply compliance and regulatory requirements
- Configure SMS and push notification campaigns

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question #1

Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

  • A. Are u using attribute to attribute comparison.
  • B. Are there any eligible matching orders for that particular contact
  • C. Is there any spelling mistake in your contact attributes.
Answer: A
Question #2

A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

  • A. Are you integrated with other Salesforce Clouds?
  • B. Are you using attribute to attribute comparison in your decision split criteria?
  • C. Are there more than 100 order records that could match?
  • D. Is the Contact information spelled correctly?
  • E. Do any of the orders for that subscriber meet your decision split criteria?
Answer: B,C,E
Question #3

You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

  • A. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
  • B. the inbox message is replaced only for users who do not exist:
  • C. the inbox message is replaced for all user.
  • D. inbox message Is replaced for users who read the first message.
Answer: A
Question #4

What three reasons explain why an SMS message may fail to reach a mobile device?

  • A. The number used to send the SMS was a landline
  • B. The mobile device is powered off
  • C. The user is currently on a call.
  • D. The user is out of range of cellular networks
  • E. The mobile device has a low battery.
Answer: A,B,D
Question #5

How much historical data is immediately available when a managed FB account is added to Social Studio?

  • A. One Year
  • B. Thirty days
  • C. Six Months
  • D. One week
Answer: B

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